Realising the aspirations of marketers worldwide - by recognizing and rewarding educational and professional achievements through awarding  GMN Global Accreditation to individuals who satisfy GMN entry criteria and are subsequently elected by the GMN Membership Committee as meeting globally established standards of practice;

Raising standards in marketing practice - by helping businesses achieve greater profitability and return on investment through a relentless focus - in all that we do, and on what actually matters to people in business in the 21st century through, not least, The GMN Global Marketer Programme, GMN Specialisation Programmes and conferences including World Marketing Forum and Global Brand Forum;

Putting marketers back in the Boardroom - by enabling employers to insist on and recruit the best and most up-to-date marketing and business professionals with the introduction of a Global Continuing Professional Development Scheme;